The World of Online Dating

Romantic research was required to better understand our client’s dating offer and its place in the competitive dating service market.

‘Date night immersions’ were conducted following extensive pre-tasking to really uncover what makes a good profile, a review of the services and the dating journey.

We were able to equip our client with a deepened understanding of dating services behaviour and the brand’s positioning in a competitive marketplace, in addition to identifying future opportunities for taking their offer forwards.