Brexit concerns drive consumer mood to its lowest level since 2012
The latest RED C Consumer Mood Monitor from January 2019 shows a continued, rapid decline in consumer confidence which is now at its lowest level since 2012. More than 2 in 5 expect the Irish economy to fare worse in the next 6 months while less than 1 in 4 expect it to fare better.
The decline in consumer outlook is driven by concerns over Brexit and the possibility of a no deal Brexit. 84% of the population are worried that Brexit will have a negative impact on Ireland’s economy.
While this impacted spend intentions negatively back in October 2018, we do not see any significant change in spend intentions this wave, when taking seasonal variations into account. Spend on entertainment/socialising is most likely to be affected first if the negative trend in consumer confidence continues.
Download the full report on the latest RED C Consumer Mood Monitor here: