Examples of our work
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Churn
Identifying how to address declining sales of a globally recognised board game
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise