Examples of our work
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Behavioural economics/ semiotics
Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch