Richard has spent over 20 years designing research solutions that enable clients across industries to see their markets clearly. He founded RED C in 2003, having spent five years at Lansdowne Market Research (part of the Millward Brown group) as a senior Director/Team leader, and 8 years at ICM Research and Research International in London.
Richard is Vice President of WIN Gallup International group, a collaboration of 75 independent research agencies worldwide that work together to develop products and services, and Chairman of AIMRO the Association of Irish Market Research Organisations. He is a frequent commentator on consumer trends and politics in Ireland and worldwide.
He has worked extensively on advertising and media effectiveness evaluation, brand development, customer experience measurement techniques and market segmentation, while also being heavily involved in political polling both in the UK and Ireland.