Global conference in Beirut
We were lucky enough to visit Lebanon to meet with our global WIN partners from around the world. Fascinating papers and workshops from our agency partners and clients focused on the main conference theme: From Insight to Impact.
Apart from our own presentation on the role of Artificial Intelligence in market research, particular highlights were:
- Corporate Orientation – how to ensure your business structure, processes and colleagues are as customer focussed as the CEO says they are
- Design Thinking – how to deploy the philosophy of design thinking and interlock with market research to co-create the products and services of the future
- Nudge Management – utilise behavioural economics to achieve cost effective change within our clients’ organisations
- Client presentations – focusing on the particular challenges facing those researching consumers across the EMEA region
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With members from 55 countries, the WIN network (Worldwide Independent Network of Market Research) is the largest association of independent market research institutes worldwide.
For more information: http://www.winmr.com/