May The Force Be With Your Brand!
The most anticipated movie of the year, Star Wars – The Force Awakens, is set to hit cinemas on the 17th December 2015. This will be the 7th movie in…
The impact of mobile & native advertising
The impact extends beyond simply creating awareness of a new French wine range in Lidl to impact overall brand consideration for Lidl and brand perceptions in terms of product range,…
Back to the Future – Marketing for another 30 years
Growing up, and even now to this day – one of my favourite movie lines of all time has to be from the ultimate sci-fi comedy classic Back to the…
Gamification in Research – more accessible than you think!
It’s just over a month since the marriage referendum, and already the landscape of political support is changing. Government parties had noticed significant gains in support in the run up…
With St.Patricks day looming, the landscape of Dublin, and indeed Ireland already appears to be changing – green hats, scarves, bunting, green beer, influx of tourists, the usual. Arguably St….
5 trends in TV watching and what do they mean for advertisers?
For so long, the TV has dominated our living room and even our culture. But the time of the TV is waning and the last decade has brought a lot…
Maximising customer utility
What makes a satisfied customer and how do we ensure that it’s not a fleeting emotion? We in RED C predicate many of our insight recommendations on the quantitative answers…